The challenge of IPTV digital CATV cable will be the lead? T

The market China digital TV overall, cable television (CATV) digital market, IPTV market have respectivecharacteristics. Digital cable TV market train has started, is to speed up the rest of the. How to accelerate,accelerate what method is used, which is now need to solve the problem.

IPTV market there are many reasons why policy caused the development of obstacles, but the market has really for the CATV market to form the threat, and the threat is relatively large, in fact has been diverted some customers.From the IPTV or from direct broadcast satellite television, or, they form a very large market competition on thedigital cable television, cable digital TV operators to accelerate the pace of progress. Facing digital market cableproblems, first is must diligently seek to allow the user to accept the price, at the same time, the business must have the enough competitiveness. Each area is now introduced many of the premium channels, but the user scale is verysmall, far from recovery cost, pay channel through what kind of pattern discovery model for good, and the corresponding content model, which are all operators need to first consider the question. There are costs, operators in the set-top box running cost is very high, so to reduce the cost of a set top box. And the cost of network reconstruction, to cable operators, it is critical to his future, some better value-added services can provide. Through the transformation of what kind of method to obtain the network reconstruction are flexible in the most economicalsituation in terms of cost savings, which is a prominent topic. The last is the problem of cooperation, there are a lot of people want to enter the cable TV industry, but not the door, how to find a flexible way and other game player in the industry to make money, one of the most important issues need to be considered to promote the overall development of cable digital TV is also the operator of the.

The development of digital cable TV, the first digital TV experienced whole translation, translation is no longer thewhole national pilot but in full swing. First of all operators are trying to find the value-added services to attract users are willing to pay, from the cable operator's point of view, we believe that the current pattern will vary, there will beChina own time warner, a nationwide cable TV operators. For example, the central cluster, CCTV, China cable,network online, the number of the media, they are now working in the central role to do something. At the same time,there are some local forces they are also in the integration effort, they have began to challenge the CCTV, they try to hope for their corresponding mode extended out, can implement the promotion in other provinces. There is aclear trend in the digital content, will be significantly accelerated. Terminal manufacturers affected by the overalltranslation, he more will do after selling set-top box things, such as DVA launched a total solution, Konka hope toprovide content to the operators, get rid of only sells set-top box with the situation, also doing similar things.

Chinese digital TV STB is a key step in digital cable TV market, at present cable digital TV STB what? Affected by the overall translation, we in STB is very basic platform, provides only a very basic business, but will now add somevalue-added applications in which, in any case is very basic, interaction is not implemented, loading should be usedor less in the middleware. Cable television digital set-top box market has the characteristics of a very obvious, the market is relatively low technical barriers. Some vendors that technology program is very easy to get, as long as youhave enough money to buy it, the problem is with your cable digital TV operators have it doesn't matter very good,so we think that to enter the market the key link is the relationship between the digital cable operators and set-top box manufacturers. STB market trends, because it is affected by the overall development of cable television, its biggest characteristic is with the overall translation in the next two to three years. Cable television STB market will also make corresponding conformity, put forward many requirements for set-top box manufacturers, such as thecapacity requirement, after sale service capability requirements, because the overall translation market size is very large, on STB's requirements will be improved obviously, if do not have, operators will tend not to choose you,because of large manufacturers small manufacturers strong ability than small firms integrate.

IPTV market very big challenge for digital cable TV market, many people say IPTV countryside surrounding city, thegradual encroachment of cable digital TV market.

Our argument is slightly conservative, because we think Chinese IPTV market is in the whole trial period, why do you say that? First, the government is not very clear, who do IPTV, what is the telecom operator or content operators,who to do? If the telecommunication, the future Chinese accession to the WTO, the open Telecom requirements will be higher, Chinese government will have some doubts? So the policy so far there is no clear statement. In the operating mode is still at the experimental stage, who to do the operation standard, if operators do, SMG will want tolicense is my, is I, I will collect the bulk, telecom operators just provide the content pipeline transportation, telecom operators must be reluctant. If the media do not, focus on IPTV. The question now is who is going to do this thing,which is the best mode, there is no conclusion. Even in the internal telecommunications also in the mode of operation with the model test of different IPTV. In the application of business is uncertain, now the national IPTVoperators are trying to push according to their own needs to see the show, and the Vod video on demand, and HD,HD business is certainly the future trend of necessity, but also from IPTV's point of view, it is development cansupport high-definition, technically no problem, so the operators in the trial of different business, but they never found what one is really attract business users. Generally speaking, IPTV is still in experimental stage of commercial.

PTV is currently experiencing problems. First of all, there is no obvious advantage to the TV users attracted from cable TV, possible interaction is an advantage, but can use the interactive business users is still relatively small, butthe use habit of the user or more biased in favor of cable TV, so the need for such an application is attractive enoughto let user fee. In addition, including telecom operators themselves, do not know what is IPTV the future, telecom operators are facing more pressure, the investment is not in place of the pressure, influence of listing Corporation by the investment returns. At present, the user only willing to pay 30 yuan / month, but the real IPTV to cost recoveryback to 80 yuan / month. With the content provider between revenue sharing model, and how to save the cost of integration. The integration of UT time actually spent about one year, from the human, material resourcesconsumption is very high, which cause operators to encounter a lot of pressure. Who will manage the platform? For the development of telecom operators to itself, it will try to circumvent the policy barriers to do some other work, such as with the district cooperation, the formation of community service providers. Operators because of restrictions on the content of their own efforts, will become the content service provider. Face the challenge of P2P, telecom operators have begun to do P2P business. STB export market form than the domestic situation is good, the market as a whole by the five control up to small firms, a very small space. All STB manufacturers should strengthen their product line continuously, including high clarity, dual-mode products, such as satellite TV together, this is a development trend. IPTV market in 06 years will reach 450000, the market scale will reach 27000000 of STB in 2010.

What CATV, IPTV who can win the leading position in the competition? We think the CATV will, but its leading positioncan be maintained for a period of time, the IPTV in the stimulation of the CATV market, so a short period of time we think IPTV has not formed a profound influence on the cable digital TV market.

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